Imagine if some of the brightest minds in luxury travel combined their personal industry connections, vast first-hand knowledge, global reputations and operational savvy with their unwavering passion for ‘the personal touch’.
We are CHERRY and with a century of combined expertise we create remarkable travel experiences worldwide. From the best city hotels, beach resorts, private islands and villas, to exceptional touring itineraries, safaris, superyacht charters, ski chalets and road trips – we take care of every detail with passion, warmth and style.
The perfect luxury holiday is a personal thing. We approach every client, every trip, every brief differently.
Entrusting us with your time is something we never take lightly. Tell us about yourself, what makes you tick, the places and things you love (and those you don’t). We eliminate the noise, cut through the information-overload and impartially recommend the greatest destinations, unique experiences and hidden gems to create a holiday that is truly ‘you’.
A luxury holiday is so much more than a high thread-count. Whether it’s a path to your own private beach, the best tacos in town or a Nanny to rival Mary Poppins, we use our knowledge and insider-connections to elevate your holiday experience and deliver something far beyond expectations.
We pre-empt your questions and anticipate your requirement. Our proactive approach, extensive destination knowledge and unrivalled network ensures the best people are in the right place at the right time.
We do not specialise in any one destination or region, but we do specialise in YOU.
It's what the perfect holiday looks like to YOU (and your family) that shapes what we do and how we do it. Our first hand knowledge and personal experience of travelling the world is invaluable, but our worldwide network of THE best local partners, experts and specialists is (sorry!), the CHERRY on the cake.
Our clients see us as their ‘one stop’ speed dial for all types of travel, to all corners of the globe. Through the in-depth relationships we build with our clients, we become an extension of the team and a part of the family. This is really when we hit our stride.
We know that true luxury is as much about peace of mind and creating calm out of chaos, as it is about lie-flat beds and infinity pools. It’s about world-class service, ease of communication, and knowing someone’s got your back, 24/7.
Whatever luxury means to you; minimalist cool, or all-out opulence, we’ll work our magic. Our wealth of hands-on travel experience and an extensive, highly select, network of ‘on the ground’ travel partners mean you can trust us to deliver true luxury, life-long memories, discretion and that all important peace of mind.
